Work Faster. Communicate Better. Protect Public Trust.
Artificial Intelligence is changing public information work right now. Learn how to use AI and Advanced Technology to create clearer media releases, stronger social media content, respond faster during critical incidents, and dramatically reduce the time spent on routine communication tasks.
No technical or AI experience required. This is practical, hands-on training designed specifically for PIOs, PAOs, and public service communicators.
Get Your Free PIO AI Toolkit
Discover practical ways to start using AI immediately to save time, improve your messaging, and strengthen your public communications.
Save House of Work
Turn notes, reports, timelines, and basic information into professional first drafts of press releases, talking points, FAQs, social posts, and other PIO materials in minutes instead of hours.
Communicate with Greater Impact
Learn how AI can help make complicated information easier to understand, adapt message for multiple audiences, improve headlines, & communicate clearly when every word matters.
Use AI Responsibly
AI can be powerful and incredibly wrong. Learn what information should never be entered into a public AI system, identify errors and hallucinations, verify AI-generated information, and maintain human touch.
Your New PIO Assistant Never Gets Writer's Block
Imagine having an assistant available whenever you need one.
Give AI the facts from an incident and ask it to help develop a media release. Create anticipated media questions and suggested answers. Rewrite technical terminology for the general public. Develop talking points for the Chief. Create several headline options. Translate a complicated explanation into plain language.
And then tell it: “Make it shorter.” “Make it clearer.”
“What questions will reporters ask that I haven't considered?”
This course teaches you how to communicate with AI effectively so it produces useful results while the PIO remains the decision-maker.
When the Critical Incident Happens, You Don't Have Time to Learn AI
An officer-involved shooting. A wildfire. A missing child. A major traffic closure. A controversial video spreading across social media.
The first hour can generate dozens of competing demands:
Media inquiries. Command-staff briefings. Talking points. Public updates. Rumor control. Community concerns. Questions you don't yet have answers to.
AI cannot make the decisions for you.
But a PIO who knows how to use AI can rapidly turn verified information into multiple communication products, anticipate questions, identify gaps in messaging, and prepare information for different audiences.
The time to learn these skills is before the crisis not during it.
What Will You Actually Learn to Do?
By the end of this hands-on course, participants will be able to use AI to:
- Draft and improve media releases from verified source information.
- Turn one approved message into platform-specific social media content.
- Develop talking points and briefing documents for executives and command staff.
- Anticipate difficult reporter questions and prepare potential responses.
- Convert technical, legal, or agency terminology into understandable public language.
- Generate headlines, captions, FAQs, public safety messages, and community outreach.
- Improve the clarity, tone, readability, and impact of existing communications.
- Brainstorm communication strategies before major events and critical incidents.
- Analyze messaging from the reporters, community, elected officials, and other audiences.
- Use AI for photography and video release planning, descriptions, organization, and supporting communications.
- Recognize AI hallucinations, bias, privacy concerns, and other risks before they become your agency's problem.
- Build repeatable prompts and workflows that can save hours of PIO staff time.
AI isn't replacing the PIO. It is changing What a PIO can accomplish.
The value of AI isn't having a computer do your job.
The value is allowing an experienced public information professional to accomplish dramatically more with the same limited time and resources.
Your judgment. Your experience.
Your relationships. Your credibility. Your responsibility.
AI simply becomes another tool in your PIO toolbox.
And like every other tool, its value depends upon knowing when, where, and how to use it.
Do I need prior AI knowledge?
How will AI improve my content?
Is my data safe with AI?
The Public Information Profession Is Changing.
You don't need to become an AI expert.
You need to become a PIO who knows how to use AI.
Spend one day learning practical techniques you can take back to your agency and begin using immediately.
AI FOR THE MODERN PIO
8-Hour Hands-On Training
